About Us

 
 

Our Story

Ruggie was born in early 2015 when our founder, struggling with his own morning battles, decided to use his product design expertise to solve the problem once and for all. In 2016, over 3,000 believers from Kickstarter and Indiegogo helped bring Ruggie to life through successful crowdfunding campaigns.

Our Mission

We transform how people start their day, empowering their mornings to unlock life's full potential.



 
 

Better Mornings in Over 70+ Countries!

Thousands worldwide have transformed their wake-up experience with us. We're on a mission to liberate everyone from flawed alarms that trap them in bed.

Join The Movement

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Word From Our Founder

Hey there! I'm Winson, inventor of Ruggie, the world's best alarm clock (in my opinion).

That's me in the lab coat. Not a scientist—the factory folks made me wear it where Ruggie's brains are assembled. (Fun fact: it takes 4-5 factories to birth one Ruggie!)

I'm an audiobook junkie, not a big reader. After consuming every self-help recording I can, I've learned we all have the potential to achieve what we truly want—with the right mindset and habits.

That's why Ruggie exists: to help you wake up to your potential and best self. Starting each day positively creates an upward spiral that transforms your mindset. (Learned that from Chapter 4 of "Think and Grow Rich" by Napoleon Hill—check it out!)

If you're still chasing those alive-and-kicking dreams, I'm here cheering you on! This journey of a lifetime has its challenges, and Ruggie was invented to remove one obstacle from your path to greatness.

Thanks for dropping by!

Best,

Winson Tam