Better Mornings for a Better You.

Unboxed and Ready in under 5 Minutes

Getting started with Ruggie is easy. All you need are 3 triple A batteries and you’ll have Ruggie up and running in less than 5 minutes.

Designed to help you enjoy easier, happier and better mornings. No more losing to the devilish snooze button.

We understand how tricky that sly button is, it lures out our inner lazy self with excuses after excuses, until we snooze away our precious mornings.

Well not anymore! Ruggie is here to help you win back your mornings, and take control of your day!